What is the first thing that comes to your mind when you hear of the term cruelty-free? As much as this is a commonly used term in the beauty and cosmetics industry, a couple of people do not definitively know what it means. Cruelty free is a term used on products that have been manufactured safely using techniques that are unaffiliated to testing on animals. Cruelty free products are a growing sensation in the United States of America. With the term being introduced by Marcia Pearson, founder of The Group Fashion with Compassion, there has been notable growth in the agenda. According to a 2019 study by GlobalData, 35% of consumers actively look for “cruelty-free” claims on beauty products. Of all the cruelty-free beauty consumers, 73% support cruelty-free brands regardless of the parent company’s policy. Among the supported brands is Whole Blends, a subsidiary of the Garnier brand. Whole Blends was officially approved as cruelty free in 2021 after many months of tests and evaluation by Cruelty Free International. According to Adrien Koskas, the brand president of Garnier Global, the company is committed to a world without animal testing. The official approval under the Leaping Bunny program is therefore a step forward, in ensuring that the fidelity to their mission of Greener Beauty , which includes being a more sustainable and more transparent brand, is upheld. So, to answer the question, Yes, Whole Blends products are cruelty free; which means they not only promote animal safety, but are also healthier and safer for human consumption. They also promote sustainability through the greener-beauty agenda, which ensures use of natural and organic ingredients and eco-conscious packing.
What Does It Mean to be Cruelty Free?
Have you seen the word “cruelty-free” on beauty products, cosmetic products and household products, such as, cleaning supplies, fruit and vegetable washes, and home fragrances, etc? So what does it really incorporate? To be officially approved as cruelty free, brands go through a rigorous criteria by companies such as Leaping Bunny. Leaping Bunny’s criteria requirements include;
How To Support the Cruelty Free Agenda.
What is more important than making the world a better place? For years, helpless animals have been subjected to physical and psychological torture due to the harmful chemicals that they are subjected to during testings. As individuals, you and I can stop this through our daily actions. Here’s how;
Why You Should Pick Cruelty Free Products.
Whenever you walk into a store and decide to purchase that household item or cosmetic product, you should be able to simply make a decision to buy cruelty free items, without a doubt. Here’s why;
Conclusion
It is clear that animal testing is a cruel activity that endangers living things. It is therefore crucial that each and everyone of us condemns this , not only through our words, but also by our actions.
